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Trapital
Why Top Artists Stick with Major Labels
May 31, 2024
Top artists like Drake and Kanye West choose major labels due to artist-friendly licensing deals. The evolving music industry landscape offers more flexibility and independence for artists. Learn about the dynamics, challenges, and benefits of working with major record labels.
27:59
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Quick takeaways
- Top artists leverage licensing deals with major labels for artist-friendly terms and services.
- Competition in the music industry has driven major labels to offer more equitable licensing deals.
Deep dives
Licensing Deals with Major Record Labels and Artists
Artists like Drake, Kendrick Lamar, and J Cole have negotiated artist-friendly licensing deals with major record labels like Republic Records, TDE, and Roc Nation. These artists leverage their position to secure licensing agreements that provide distribution and label services. Distribution deals involve licensing music for a set term, while label services agreements offer additional support like radio promotion and marketing. The terms and advances in these deals are negotiable, with some artists like Taylor Swift having highly favorable arrangements that benefit both the artist and the record label.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode