The biggest stars in the world, like Taylor Swift, Kendrick Lamar, and Drake, have all the leverage to go independent, but they continue to work with the major labels. A big reason why is that they sign licensing deals. These deals have shifted over time, and become much more artists friendly, especially for the superstars in the streaming era.
We break down the different types of deals, how they’ve shifted over time, and unique case studies like Brent Faiyaz, Kanye West, and more.
I’m joined by Brian “Z” Zisook from Audiomack, who is a wealth of knowledge on this topic.
This episode is brought to you by EVEN. Buy the art from the artist. Learn more at https://get.even.biz/trapital
This episode is also brought to you by SymphonyOS, the marketing platform for today’s creative businesses. Learn more at https://symphony.to/trapital
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