Letting & Estate Agent Podcast Door-knocking in Estate Agency - Ep. 2443
Jan 9, 2026
In this engaging discussion, Sam Ashdown, a high-end estate agent and mastermind coach, teams up with Phil Jones, an estate agent known for his door-knocking success stories. They challenge the notion that door-knocking is outdated, revealing it as a powerful tool for securing high-value instructions. Discover how to embrace discomfort as a signal for opportunity, win over clients with creative mailings and even cupcakes, and transform door knocking into a routine, KPI-driven habit for real estate success.
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Discomfort Means Competitive Advantage
- Discomfort and fear are signals that an activity is valuable because few will do it.
- Phil reframed each knock as a potential life-changing fee for his family to push through rejection.
Risky Knock Won A Big Fee
- Phil went door-knocking after letters failed and won a £30,000 fee on a £1.5m property.
- That first risky knock created traction and proved the tactic's value for their agency.
Treat Prospecting As A Numbers Game
- Turn prospecting into a numbers game with KPIs for letters, valuations and instructions.
- Use levers (novelty mailings or cupcakes) when metrics show you need extra traction.