Leveraging AI
136 | Scaling AI: Build your own custom GenAI Engine in three easy steps with Pam Boiros
Oct 29, 2024
Pam Boiros, a thought leader in AI and marketing with a track record as CMO, dives into how to prepare your marketing team for the AI revolution. She discusses the urgent need for AI literacy and how to build a custom GenAI engine tailored to your brand. Topics include the balance between creativity and content quality, risks of generic outputs, and the significance of customized tools. Pam also provides a live demo showcasing how to use CustomGPT.ai for competitor monitoring, revealing practical applications that can future-proof marketing strategies.
45:51
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Quick takeaways
- Developing AI literacy within marketing teams is crucial for leveraging AI tools effectively, enhancing both efficiency and creativity.
- Custom GPT.ai empowers marketers to create tailored AI engines that ensure content quality while mitigating risks like AI hallucinations.
Deep dives
Challenges and Frustrations in AI Marketing Implementation
Many businesses encounter challenges when implementing AI in marketing, often finding it difficult to transition from demos and prototypes to effective, operational solutions. This process is frequently hindered by leadership pressure to adopt AI rapidly, leading to increased frustration among marketing teams. While numerous AI applications in marketing show promise, the inconsistency in delivering real business value is a common concern. The stress associated with these challenges amplifies the pressure on marketers, who must navigate both technological hurdles and organizational expectations.
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