Pam Boiros

Pam Boiros, a thought leader in AI and marketing with a track record as CMO, dives into how to prepare your marketing team for the AI revolution. She discusses the urgent need for AI literacy and how to build a custom GenAI engine tailored to your brand. Topics include the balance between creativity and content quality, risks of generic outputs, and the significance of customized tools. Pam also provides a live demo showcasing how to use CustomGPT.ai for competitor monitoring, revealing practical applications that can future-proof marketing strategies.