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Pam Boiros

Thought leader in AI and marketing with experience as CMO and executive VP of marketing in several large companies. Expert in implementing AI in marketing departments.

Best podcasts with Pam Boiros

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Oct 29, 2024 • 46min

136 | Scaling AI: Build your own custom GenAI Engine in three easy steps with Pam Boiros

Pam Boiros, a thought leader in AI and marketing with a track record as CMO, dives into how to prepare your marketing team for the AI revolution. She discusses the urgent need for AI literacy and how to build a custom GenAI engine tailored to your brand. Topics include the balance between creativity and content quality, risks of generic outputs, and the significance of customized tools. Pam also provides a live demo showcasing how to use CustomGPT.ai for competitor monitoring, revealing practical applications that can future-proof marketing strategies.