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136 | Scaling AI: Build your own custom GenAI Engine in three easy steps with Pam Boiros

Leveraging AI

CHAPTER

Leveraging AI for Marketing: Building Custom Solutions

This chapter explores the impact of AI on marketing through the lens of custom GPT.ai, addressing concerns like content quality and data security. It also discusses the trend of independent AI tool usage among marketers and introduces a training program aimed at helping B2B teams create their own AI solutions.

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