AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Decision-making operates through evaluating available options based on their potential rewards and consequences. Each decision requires the brain to assess prior experiences, weighing evidence from past choices against new information. This involves a computational process that predicts outcomes, assigning value to different courses of action, based on expected gains or losses. The interaction between competing neural circuits influenced by factors like stress levels and the presence of others plays a critical role in how decisions are made in real-time.
Social hierarchies significantly impact decision-making behaviors in both primates and humans. In steep hierarchies, individuals may become overly focused on high-status figures, which can skew their judgments and choices. The competitive dynamics of dominance influence how decisions are made, often prioritizing actions that align with the group to gain acceptance or approval. This drive to maintain or improve one's standing within a hierarchy can lead to suboptimal choices based on perceived social norms rather than rational assessment.
Value-based decision-making reflects the brain's ability to assess the worth of various options in order to select the most advantageous choice. Individuals are wired to attach value to social cues, such as the attractiveness or status of a person, which can impact their choices regarding relationships or purchases. The interaction between dopamine and other neurotransmitters further refines this process by signaling potential rewards associated with different options. The tendency to gravitate toward options tied to perceived higher status or social approval drives many of our decision-making processes.
Arousal alters decision-making processes, influencing how individuals assess risk and opportunity. Heightened arousal can lead to impulsive choices, with individuals prioritizing speed over accuracy in their decisions. Conversely, lowering arousal allows for more reflective consideration, enabling a thoughtful evaluation of options. Understanding the balance between arousal levels and decision-making can help individuals optimize their choices, particularly in high-pressure situations.
Oxytocin plays a crucial role in shaping social behaviors, promoting affiliation and reducing anxiety in both primates and humans. This neurohormone enhances bonding and trust between individuals, fostering cooperation and improving social interactions. In laboratory settings, oxytocin has been shown to flatten hierarchies, encouraging dominance figures to become more approachable and equalizing social dynamics. Overall, oxytocin's influence promotes pro-social behaviors, proving essential for establishing and maintaining relationships.
The act of social touch is fundamental to human interaction and fosters the release of oxytocin, enhancing feelings of connection and reducing stress. Casual, consensual physical contact promotes bonding and strengthens social ties. As societies increasingly adopt barriers to physical touch, such as during the pandemic, individuals may experience feelings of loneliness and isolation, adversely affecting mental health. Recognizing the importance of non-sexual affection in promoting social well-being is crucial for fostering community and connection.
Human brains are attuned to group dynamics, with neurological mechanisms responding to social influences and behaviors of others. In marketing, association with high-status individuals can significantly enhance the perceived value of products or brands. The social environment influences decision-making by altering the value assigned to various choices based on communal norms and behaviors. As individuals navigate these social landscapes, their decisions are shaped by both internal wiring and situational factors.
Loneliness can have profound effects on mental and physical health, often surpassing the impact of other risk factors like smoking. These feelings can stem from reduced social interactions and physical touch, contributing to a decline in overall well-being. Understanding loneliness in the context of social networks and cultural practices can provide insights into enhancing community ties. To combat loneliness, fostering social connections, encouraging group activities, and creating safe spaces for interaction are essential steps.
How individuals determine the value of choices is influenced by both personal experiences and social context. This relationship indicates that individual preferences can shift dramatically based on perceived group behaviors and environmental cues. Researchers have demonstrated that certain financial decisions can be swayed by group dynamics, illustrating the powerful influence of community on personal finance. Recognizing the malleability of value perception can empower individuals to make more informed choices regardless of social pressure.
The economic decisions individuals make are intricately connected to underlying psychological mechanisms and social cues. Behavioral economics emphasizes that emotions often drive decisions more than logical assessments, leading to biases influenced by surrounding factors. These dynamics can be harnessed to connect individuals to more favorable outcomes by increasing awareness of the emotional weights impacting choices. By understanding these factors, people can improve their decision-making processes across various domains in everyday life.
My guest is Dr. Michael Platt, Ph.D., a professor of neuroscience and psychology at the University of Pennsylvania. We discuss how factors such as hormonal or social status influence what we value, how we make decisions, and even our perceptions across a range of areas, from who and what we find attractive to our political affiliations. We also discuss how humans evaluate and shift power in relationships and form hierarchies in groups. Dr. Platt also shares new science-based tools for improving focus, creativity, and attention.
Read the full show notes for this episode at hubermanlab.com.
AG1: https://drinkag1.com/huberman
Our Place: https://fromourplace.com/huberman
Wealthfront**: https://wealthfront.com/huberman
BetterHelp: https://betterhelp.com/huberman
Function: https://functionhealth.com/huberman
**This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27, 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer.
00:00:00 Dr. Michael Platt
00:02:12 Humans, Old World Primates & Decision-Making; Swiss Army Knife Analogy
00:07:52 Sponsors: Our Place & Wealthfront
00:11:01 Attention Allocation, Resource Foraging
00:16:40 Social Media; Marginal Value Theorem, Distraction
00:22:22 Tool: Remove Phone from Room; Attention & Urgency
00:25:23 Tool: Self Conversation; Visual Input, Attention as a Skill
00:29:29 Warming-Up Focus, Tool: Visual Aperture & Attention
00:38:57 Sponsor: AG1
00:40:13 Control of Attention, Tool: Changing Environment
00:44:07 Attention Continuum, Professions, Measuring Business Skill with Neuroscience
00:53:06 Theory of Mind, Covert Attention, Attentional Spotlights
01:00:05 Primates, Hormone Status, Brain Size, Monogamy
01:09:31 Monkeys, Neuronal Multiplexing & Context; Equitable Relationships
01:20:05 Sponsor: BetterHelp
01:21:11 Relationships, Power Dynamics, Neuroethology
01:29:34 Humans, Females & Hormone Status; Monkeys, Social Images, Hormones
01:38:03 Humans, Attractiveness, Value-Based Decision Making
01:44:32 Altruism, Group Selection & Cooperation, Selflessness
01:49:08 Males, Testosterone, Behavior Changes
01:55:46 Sponsor: Function
01:57:34 Oxytocin, Pro-Social Behaviors, Behavioral Synchrony
02:08:13 MDMA, Oxytocin, Anxiety; Social Touch, Despair & Isolation
02:17:12 Isolation, Social Connections & Strangers, Tool: Deep Conversation Questions
02:21:17 Bridging the Divide, Tribes & Superficial Biases
02:26:58 Testosterone, Risk-Taking Behavior
02:30:52 Decision-Making, Tool: Accurate or Fast?
02:38:31 Decision-Making, Impact of Time & Fatigue
02:45:23 Advertising, Status, Celebrity, Monkeys
02:52:19 Hierarchy; Abundance & Scarcity, Money & Happiness, Loss Aversion
03:02:47 Meme Coins, Celebrity Endorsement, Social Sensitivity
03:12:22 Decisions & Urgency; Bounded & Ecological Rationality
03:18:09 Longevity Movement; Mortality & Motivation
03:24:48 Retirement?, Serial Pursuits & Pivoting
03:30:17 Apple or Samsung?, Brand Loyalty, Empathy
03:38:15 Political Affiliation, Empathy
03:46:22 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter
Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode