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How to Make Better Decisions | Dr. Michael Platt

Huberman Lab

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The Emotional Landscape of Brand Loyalty

This chapter explores the intricate dynamics of brand loyalty through the rivalry between Apple and Samsung in the smartphone market. It examines how emotional connections and community influence consumer preferences, with Apple users demonstrating deep empathy towards their brand, contrasting with Samsung's perceived detachment. Additionally, the chapter reflects on broader societal themes, including political identity and the impact of neuroscience on how we engage with brands and each other.

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