The Futur with Chris Do 106 - Digital Real Estate — with Jeff Lerner
Nov 11, 2020
Jeff Lerner, Founder and CEO of Entre Institute, shares his inspiring transformation from a jazz musician to a successful entrepreneur. He discusses the concept of 'digital real estate' and its potential for sustainable income. Jeff emphasizes the importance of authenticity in the entrepreneurial world, contrasting genuine entrepreneurs with 'fake gurus.' He also explores how the internet reshapes work and comfort, and dives into strategies for affiliate marketing and navigating local SEO for service providers.
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Episode notes
Spotting Legitimate Opportunities
- Be wary of anyone pitching effortless wealth with no required skills or hard work.
- Legitimate opportunities demand effort and expertise, making your skills valuable.
The Path to Excellence
- Success requires excellence and hard work, not shortcuts or easy solutions.
- Embrace the challenge and strive for greatness to differentiate yourself.
Early Drive and Non-Conformity
- Jeff Lerner's drive stems from a teenage job experience that solidified his aversion to traditional employment.
- He dropped out of high school to pursue music, showcasing his commitment to self-determined outcomes.