The Futur with Chris Do

106 - Digital Real Estate — with Jeff Lerner

Nov 11, 2020

Jeff Lerner, Founder and CEO of Entre Institute, shares his inspiring transformation from a jazz musician to a successful entrepreneur. He discusses the concept of 'digital real estate' and its potential for sustainable income. Jeff emphasizes the importance of authenticity in the entrepreneurial world, contrasting genuine entrepreneurs with 'fake gurus.' He also explores how the internet reshapes work and comfort, and dives into strategies for affiliate marketing and navigating local SEO for service providers.

01:00:12

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Episode guests

Jeff Lerner

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Episode notes

Intro

2min

From Jazz to Entrepreneurship: A Journey of Transformation

22min

Embracing Digital Transformation and Reimagining Comfort

2min

Convenience of Gourmet Meal Delivery and Financial Simplification

2min

From Perception to Digital Real Estate

20min

The Importance of Local SEO for Service Providers

2min

Entrepreneurial Harmony: Philosophy Meets Practice

6min

Navigating Digital Real Estate and Long-Term Success

4min

Jeff Lerner is the founder and CEO of Entre Institute, a platform that teaches people how to build business’ and make a living in non-traditional ways. Which makes sense, because when he was a kid he dropped out of high school and taught himself jazz piano to pay the bills. Eventually, he traded the piano keys for a keyboard, started his own affiliate marketing business and dug himself out of insurmountable debt—about $400K to be exact. Thanks to Gusto for sponsoring this episode. gusto.com/futur

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