The Importance of Aligning Data Strategy with Business Objectives

In this podcast episode, the guest highlights the significance of aligning data strategy with business objectives. The speaker shares a past experience where a technical data strategy was implemented without considering its impact on the business. The guest emphasizes the need for data leaders to understand the language of the business and communicate in terms of revenue growth, cost reduction, and risk mitigation. They suggest that data teams should focus on marketing and selling the value they provide to stakeholders, using the same language and metrics that the business uses. By doing so, they can become trusted partners, have a seat at the table, and contribute to important discussions and decisions.