The Importance of Aligning Data Strategy with Business Strategy

This chapter discusses the importance of focusing on top line growth, expanding the bottom line, and risk mitigation in business. It emphasizes the need to communicate the tangible benefits and value that investments in technology platforms can bring to the business. It also highlights the significance of aligning data strategy with the overall business strategy, speaking the language of the business, and understanding how data can contribute to improving products, acquiring customers, and marketing effectively.