Aaron Wilkerson

Shane Gibson engages with Aaron Wilkerson, Director of Data Strategy and Products at Carhartt, who shares valuable insights on enhancing the perceived value of data teams. They tackle misconceptions about data's role in organizations and stress the need for effective communication. Aaron discusses the importance of storytelling in data analysis and highlights ways to maximize data visibility. He emphasizes building trust through incremental development and the necessity of clear roadmaps, advocating for collaboration between data teams and stakeholders.

Aaron Wilkerson, a data leader with a technical data strategy, discusses the importance of aligning data strategy with business strategy, the significance of buy-in, exploring the transformational potential of AI in business, and defining ownership and accountability for a Chief Data Officer.