Business Wars Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7
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Apr 12, 2018 
Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7: Journalist Reed Tucker and comic book fanatic Jason Mewes discuss the Marvel vs DC fandom, the popularity of DC and Marvel characters in pop culture, their love for comics and encounters with fans, excitement for the Justice League movie, and fantasy crossovers between DC and Marvel superheroes.
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Leverage Personal Fandom To Tell Bigger Stories
- Explore how niche rivalries scale into major industries when covering cultural topics.
- Use childhood fandom as an entry point to examine wider business and media battles.
Grounded Realism Gave Marvel An Edge
- Marvel grounded fantastic characters in our real world to make stories feel more relatable.
- That realism helped Marvel overtake DC in the 1960s and connect with older readers.
Legacy Characters Dominate The Market
- Comics succeed as a legacy business where familiar characters hold massive brand value.
- New heroes struggle because audiences prefer pre-sold, widely recognized icons like Spider-Man.