Earn Your Happy How Neha Kumar Built a $200M CPG Empire In 2 YEARS
May 26, 2025
Neha Kumar, Co-Founder of Full Glass Wine, dives into her journey of transforming nine struggling CPG brands into a $200M empire in just two years. She shares her blueprint for profitability within 90-120 days and discusses the mindset shifts needed to embrace failure as a step towards success. Neha emphasizes the importance of a 'yes' attitude, offers advice on overcoming hesitation, and highlights three traits crucial for every entrepreneur. She also explores the balance between self-care and business growth, ensuring personal happiness fuels professional success.
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Building a $200M Wine Rollup
- Neha Kumar co-founded Full Glass Wine, a direct-to-consumer wine rollup acquiring nine brands in under two years.
- They integrated these brands under one umbrella to rocket their growth and profitability quickly.
Shift From Acquisition to Profitability
- Earlier, many CPG companies prioritized customer acquisition over profitability due to investor focus.
- The shift now is towards profitability, which is a key focus in Neha Kumar's acquisition strategy.
Leverage Scale for Profitability
- Scale brings leverage allowing better deals and cost savings through volume discounts.
- Low-margin products like beverages require high volume to become profitable.
