
The Best Ever CRE Show JF 4038: How to Build a 2026 Success Roadmap ft. Joe Fairless
Jan 2, 2026
Joe Fairless, a commercial real estate investor and co-founder of Ashcroft Capital, dives into goal-setting strategies for 2026. He shares insights from over 13 years of using vision boards, evolving from imagery to clear, actionable goals. Joe emphasizes the value of accountability by involving family and friends, and highlights the importance of tracking progress visibly. The duo discusses the need for simplicity in goals and stresses that the journey and learning from unmet goals can be as rewarding as achievements. Get ready to transform your goal-setting approach!
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Surround Yourself With Your Vision
- Make a visible vision board and place it everywhere: phone, computer, and a large printed poster in your office.
- Share it with family and peers so your goals stay top of mind and gain accountability.
Track Progress With Stickers
- Track progress visually with simple markers like stickers so you see momentum build.
- Involve family members in the tracking to increase engagement and accountability.
Mix Personal And High-Level Business Goals
- Include business goals on your vision board but keep them high-level to avoid clutter.
- Use operating systems like EOS for granular execution and quarterly rocks.
