Dan Kennedy's Magnetic Marketing Podcast 18 Lessons To Improve Your Outrageous Advertising (1 of 2)
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Jan 10, 2025 A marketing maven shares nine essential lessons for crafting outrageous advertising that grabs attention in a noisy world. Hear about innovative strategies that use unique visuals and engaging personal stories to stand out. Discover how compelling photos can transform marketing messages and the power of humor, exemplified by a memorable Superman anecdote. Get ready to boost your sales and customer loyalty with these creative techniques and insights!
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Why Outrageous Advertising Works
- Outrageous advertising works because people are bored and overwhelmed by the sheer volume of marketing messages they encounter daily.
- It also provides much-needed amusement in otherwise stressful days, cutting through the noise and capturing attention.
Outrageous Advertising Works Everywhere
- Don't limit outrageous advertising to just one medium.
- Consider how successful outrageous campaigns in one medium can be adapted and applied to others for broader reach.
Mega Man Example
- Darren Ross, dressed as Mega Man at trade shows, exemplifies using outrageous tactics in unconventional settings.
- His costume garnered significant attention, contributing to his industry recognition and award.