Trigger Strategy is now Tentacles 010: Rules, norms, heuristics and a stacking block toy
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Jan 16, 2024 The hosts tackle when to follow rules and when to break them, using Montessori-style stacking toys as a springboard for creativity. They discuss how structured play versus free creativity can shape innovative learning environments. The journey into copywriting reveals the importance of understanding and challenging creative norms. They highlight the need for clarity in writing while balancing innovation with simplicity. Lastly, the conversation reflects on the value of embracing failure and taking small risks in innovation, illustrated with playful analogies.
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Unconventional Stacking
- Carissa's cousin stacked Montessori rings upside down, small to large.
- This challenged the assumed "right" way to use the toy and sparked a discussion about rules and norms.
Rules vs. Norms
- Knowing the rules before breaking them can be valuable, like understanding Chesterton's Fence.
- However, innovation often requires challenging established norms.
Learning Copywriting
- Tom initially imitated a copywriter, but his methods failed at a new company.
- This forced him to learn copywriting rules through study, practice, and user testing.