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010: Rules, norms, heuristics and a stacking block toy

Trigger Strategy is now Tentacles

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Embracing Failure and the Power of Small Bets in Innovation

This chapter explores the significance of accepting failure in business, highlighting the balance between high-risk projects and smaller experiments. It encourages organizations to foster an environment that supports risk-taking and creativity, culminating in a playful analogy about stacking hoops.

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