BiggerPockets Real Estate Podcast

629: Brandon Turner’s 4-Step “Viral” Formula That’ll Bring You Deals TODAY

Jun 30, 2022

Join Brandon Turner, bestselling author and CEO of Open Door Capital, as he shares insights from his journey from painting rental properties to real estate success. He reveals a four-step formula for creating viral content that attracts deals and emphasizes the importance of personal branding and social media. Listeners will learn how to transition from a W-2 mindset to entrepreneurial thinking, craft compelling content, and embrace vulnerability in sharing their own journeys. Brandon's approachable style makes these strategies both actionable and entertaining.

01:31:44

Episode guests

Brandon Turner

AI Chapters

Episode notes

Intro

3min

Igniting Your Real Estate Journey Through Content and Engagement

4min

Bridging Mindsets: From W-2 to Entrepreneurial Thinking

2min

Evolving Mindsets in Real Estate

26min

Embracing Vulnerability: The Journey to Sharing Robbilt

6min

Innovative Networking and Content Creation

7min

Crafting Compelling Content

5min

Mastering Real Estate Content Creation

27min

The GEese Method for Engaging Content Creation

5min

10.

Creative Wordplay and Social Media Presence

2min

11.

Overcoming Limitations: Insights on Success

4min

To real estate investors and real estate investing enthusiasts, Brandon Turner is a household name. Not only has he written one of the most successful real estate investing books ever published (The Book on Rental Property Investing), but he also pioneered the real estate podcasting, social media, and blogging space. Funny to think that only a decade or so ago, this massively successful capital raiser, business founder, and CEO was painting rental properties, just trying to quit his soul-sucking job.

So how did Brandon do this so quickly, and what’s going on in the brain (and under the beard) of one of the most successful real estate investors on the planet? Surprisingly, Brandon doesn’t have some secret formula, world-changing analogy, or crystal ball. He simply did what he said he would do—look for deals consistently, make offers whenever he could, and close so he could move on to the next. If this sounds familiar to your situation, but you’re struggling to find success, you may find that his system is a little bit different from yours.

Brandon gives valuable insight into the “machine-building” he’s doing over at Open Door Capital, how he’s successfully growing his personal brand, and why real estate investing success should never be a surprise. If you’re a new listener to the show, it won’t be long before you realize why Brandon Turner was (and still is) one of the most beloved voices for building wealth.

In This Episode We Cover:

The four levels of entrepreneurialism and how to become the “architect” of your own life

Building a personal brand and finding confidence when creating content

The skills you need to grow a business and become the CEO

The five-point “viral formula” Brandon has used to raise millions of dollars

What it takes to be successful and how to create a machine that will find real estate deals for you

And So Much More!

Links from the Show

BiggerPockets Youtube Channel

BiggerPockets Forums

BiggerPockets Pro Membership

BiggerPockets Bookstore