Crafting Compelling Content | 5min snip from BiggerPockets Real Estate Podcast

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629: Brandon Turner’s 4-Step “Viral” Formula That’ll Bring You Deals TODAY

BiggerPockets Real Estate Podcast

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CHAPTER

Crafting Compelling Content

This chapter explores a four-step formula for producing engaging content that drives deals, emphasizing credibility, valuable insights, and calls to action. It also introduces the CHUBS acronym and discusses adapting strategies for different platforms like TikTok and YouTube to effectively capture and maintain audience attention.

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To real estate investors and real estate investing enthusiasts, Brandon Turner is a household name. Not only has he written one of the most successful real estate investing books ever published (The Book on Rental Property Investing), but he also pioneered the real estate podcasting, social media, and blogging space. Funny to think that only a decade or so ago, this massively successful capital raiser, business founder, and CEO was painting rental properties, just trying to quit his soul-sucking job.

So how did Brandon do this so quickly, and what’s going on in the brain (and under the beard) of one of the most successful real estate investors on the planet? Surprisingly, Brandon doesn’t have some secret formula, world-changing analogy, or crystal ball. He simply did what he said he would do—look for deals consistently, make offers whenever he could, and close so he could move on to the next. If this sounds familiar to your situation, but you’re struggling to find success, you may find that his system is a little bit different from yours.

Brandon gives valuable insight into the “machine-building” he’s doing over at Open Door Capital, how he’s successfully growing his personal brand, and why real estate investing success should never be a surprise. If you’re a new listener to the show, it won’t be long before you realize why Brandon Turner was (and still is) one of the most beloved voices for building wealth.

In This Episode We Cover:

The four levels of entrepreneurialism and how to become the “architect” of your own life

Building a personal brand and finding confidence when creating content

The skills you need to grow a business and become the CEO

The five-point “viral formula” Brandon has used to raise millions of dollars

What it takes to be successful and how to create a machine that will find real estate deals for you

And So Much More!

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