Banking Transformed with Jim Marous cover image

Banking Transformed with Jim Marous

Beyond Phantom Growth: Building Real Relationships

Feb 1, 2024
CEO of Kasasa discusses challenges community institutions face, distinguishing real growth from transient gains. Strategies for retaining customers and attracting deposits in fintech competition. Analyzing CD balances and offering attractive rates. Integrating innovative financial products and fostering employee competence. Optimizing growth and implementing solutions for financial institutions.
37:03

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Strategic products and marketing support drive long-term relationship-based growth for community banks.
  • Institutions need to prioritize effective strategies to retain customer relationships amidst market dynamics and competition.

Deep dives

Challenges Faced by Community Financial Institutions

Community financial institutions face challenges in today's financial landscape. Gabe Kritchek highlights the importance of distinguishing between real growth and transient gains. He emphasizes strategic products and marketing support to drive long-term relationship-based growth. Gabe presents a case study demonstrating how Casasa impacts community banking by generating deposits from checking and savings accounts cost-effectively.

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