2min chapter

Banking Transformed with Jim Marous cover image

Beyond Phantom Growth: Building Real Relationships

Banking Transformed with Jim Marous

CHAPTER

Building a Culture of Product Understanding and Employee Competence

Exploring the significance of cultivating a work culture where employees are fully invested in the products and services they provide, underscoring how clarity and simplicity in offerings can impact customer engagement and sales. Insights shared on leveraging technology to empower frontline staff and foster competence, thereby preventing employee disengagement.

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