SPI 752: How to Convert Followers into Customers with Jeff Gargas
Jan 19, 2024
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Learn how to convert followers into customers without being salesy; the importance of making money for your business; creating clear pathways from free content to purchase points; creating clear pathways and funnels for customers.
22:26
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Quick takeaways
To effectively serve others and stay in business, it is essential to strike a balance between providing help and making sales.
By aligning free content and resources to guide potential customers toward purchasing, businesses can create clear pathways that facilitate buying decisions without compromising their core belief of offering value and assistance.
Deep dives
Streamlining Business with NetSuite
NetSuite by Oracle is a cloud financial system used by 37,000 businesses to streamline accounting, financial management, inventory, HR, and more. With 25 years of experience, NetSuite helps businesses close their books faster, reduce costs, and improve efficiency. By implementing NetSuite, businesses can have a customized solution that provides one source of truth for all their key performance indicators (KPIs), helping them manage risk, make reliable forecasts, and improve margins.
Finding Quality Candidates with Indeed
Indeed is a powerful online platform for matching employers with quality candidates. With over 350 million monthly visitors and a matching engine that incorporates over 140 million qualifications and preferences, Indeed helps businesses quickly find talented individuals who match their hiring requirements. By leveraging the power of Indeed, businesses can save time and effort in the hiring process, leading to faster hiring and better outcomes.
Balancing Help and Sales in Business
To effectively serve others and stay in business, it is essential to strike a balance between providing help and making sales. While helping first and always remains crucial, selling becomes necessary to continue serving and growing one's business. By aligning free content and resources to guide potential customers toward purchasing, businesses can create clear pathways that facilitate buying decisions without compromising their core belief of offering value and assistance. Sales should not be perceived as evil, but rather as an opportunity to further assist and fulfill the needs of customers.
#752 Many of us would hate to come across as too salesy. In fact, we often overcorrect to the point where it's difficult for people to buy from us. But here's the thing—if you have a good product, you're doing your audience a disservice by not providing simple opportunities to access it. You're also not doing yourself any favors because making money allows you to stay in business, serve more people, and do more good! So, how do you create a clear and easy pathway from your free content to your paid products? Jeff Gargas of TeachBetter.com is our guest host today. In this Teaching Friday session, he will run you through a powerful exercise to show you how to convert more than ever without relying on sleazy marketing tactics. This is a great way to overcome your fear of selling and help more people! Show notes and more at SmartPassiveIncome.com/session752.