
SPI 752: How to Convert Followers into Customers with Jeff Gargas
The Smart Passive Income Online Business and Blogging Podcast
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Creating Clear Pathways and Funnels for Customers
This chapter emphasizes the importance of identifying and creating clear pathways, also known as funnels, for potential customers to navigate from discovering a brand to making a purchase. It emphasizes the need to iterate on these pathways until they become clearer and highlights the balance between providing value and giving people the opportunity to buy and be compensated.
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