5min chapter

The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 752: How to Convert Followers into Customers with Jeff Gargas

The Smart Passive Income Online Business and Blogging Podcast

CHAPTER

Creating Clear Pathways and Funnels for Customers

This chapter emphasizes the importance of identifying and creating clear pathways, also known as funnels, for potential customers to navigate from discovering a brand to making a purchase. It emphasizes the need to iterate on these pathways until they become clearer and highlights the balance between providing value and giving people the opportunity to buy and be compensated.

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