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The Frictionless Experience
Embracing Emerging Tech to Revolutionize User Experiences with Jean-Louis Hé from Yves Saint-Laurent
Apr 15, 2024
Jean-Louis Hé, Director of Digital & E-Commerce at Yves Saint-Laurent, discusses cutting-edge eCommerce growth strategies, integrating tech with storytelling, and reshaping retail for seamless phygital experiences. Topics include emerging tech like NFTs, bitcoin, and building trust and loyalty through digital experiences.
48:23
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Quick takeaways
- Embracing emerging tech like VR and NFTs to engage customers differently and build trust.
- Blending gaming principles with user experiences for seamless connections across physical and digital realms.
Deep dives
E-commerce Growth and Innovation in User Experiences
With E-commerce experiencing significant growth, John-Louis suggests continuous innovation to sustain momentum. For iconic brands like Evsay LaRin, the focus is on crafting narratives and leveraging technology to communicate brand stories effectively. The blend of digital and physical elements in the customer journey enhances product experiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode