Embracing Emerging Tech to Revolutionize User Experiences with Jean-Louis Hé from Yves Saint-Laurent
The Frictionless Experience
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Digital Transformation and Consumer Behavior Shifts During the Pandemic
Exploring the impact of the pandemic on consumer behavior, this chapter delves into the increased trust and comfort with online transactions, emphasizing the necessity of e-commerce in a restricted world. It discusses the evolution of digital experiences, integration into the consumer journey, and balancing digital tools with human connections. Furthermore, it reflects on the influence of gaming on technology advancements, virtual spaces, and the merging of physical and digital aspects for a seamless customer experience.
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