3min chapter

The Frictionless Experience cover image

Embracing Emerging Tech to Revolutionize User Experiences with Jean-Louis Hé from Yves Saint-Laurent

The Frictionless Experience

CHAPTER

Exploring YSO's Venture into Web3 and NFTs to Enhance Consumer Engagement

Exploring how YSO used NFTs to engage consumers in Web3 through Web3C blocks, involving them in brand activities and providing exclusive interactions.

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