In this special Christmas episode of the Value Perspective we welcome back Stacy Havener to dive into the business of branding, PR and content creation in asset management. Stacy, a frequent Value Perspective guest is the founder of Havener Capital, a firm dedicated to helping boutique asset managers to launch, build and grow funds. In this episode we cover: the biggest challenge in getting investors to embrace the branding journey; the asset management industry’s obsession with performance; the framework of the four A’s; whether branding in asset management is becoming a crowded space; and finally, building a social media platform to promote a brand. Enjoy the festive season, and thank you so much for listening in 2024!
NEW EPISODES:
We release main series episodes every two weeks on Mondays. You can subscribe via Podbean or use this feed URL (https://tvpschroders.podbean.com/feed.xml) in Apple Podcasts, Spotify, Google Podcasts and other podcast players.
GET IN TOUCH:
send us a tweet: @TheValueTeam
Important information. This podcast is for investment professionals only.
Marketing material for Financial Professionals and Professional Clients only. The material is not intended to provide, and should not be relied on for, accounting, legal or tax advice, or investment recommendations. Reliance should not be placed on any views or information in the material when taking individual investment and/or strategic decisions.
Past Performance is not a guide to future performance and may not be repeated. Diversification cannot ensure profits or protect against loss of principal. The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested.
Exchange rate changes may cause the value of investments to fall as well as rise. Investing in emerging markets and securities with limited liquidity can expose investors to greater risk. Private assets investments are only available to Qualified Investors, who are sophisticated enough to understand the risk associated with these investments. This material may contain “forward-looking” information, such as forecasts or projections. Please note that any such information is not a guarantee of any future performance and there is no assurance that any forecast or projection will be realised.
Reliance should not be placed on any views or information in the material when taking individual investment and/or strategic decisions. The views and opinions contained herein are those of the individuals to whom they are attributed and may not necessarily represent views expressed or reflected in other Schroders communications, strategies or funds. Any reference to regions/ countries/ sectors/ stocks/ securities is for illustrative purposes only and not a recommendation to buy or sell any financial instruments or adopt a specific investment strategy.
Any data has been sourced by us and is provided without any warranties of any kind. It should be independently verified before further publication or use. Third party data is owned or licenced by the data provider and may not be reproduced, extracted or used for any other purpose without the data provider’s consent. Neither we, nor the data provider, will have any liability in connection with the third party data.
The Value Perspective 