Intro

In this special Christmas episode of the Value Perspective we welcome back Stacy Havener to dive into the business of branding, PR and content creation in asset management. Stacy, a frequent Value Perspective guest is the founder of Havener Capital, a firm dedicated to helping boutique asset managers to launch, build and grow funds. In this episode we cover: the biggest challenge in getting investors to embrace the branding journey; the asset management industry’s obsession with performance; the framework of the four A’s; whether branding in asset management is becoming a crowded space; and finally, building a social media platform to promote a brand. Enjoy the festive season, and thank you so much for listening in 2024!

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