Stacy Havener, Founder and CEO of Havener Capital Partners, discusses the art of branding in asset management, highlighting her consultancy's focus on storytelling and personal branding. She tackles challenges investors face in embracing branding, the industry's fixation on performance, and introduces the four A’s framework. Havener emphasizes the importance of building genuine relationships on LinkedIn and the power of vulnerability in personal branding. The conversation also touches on philosophical perspectives in asset management and festive traditions, blending insights with holiday cheer.