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Apollo.io: Robyn Showers on content differentiation
Oct 29, 2024
Robyn Showers, Director of Content Marketing at Apollo.io, shares her journey from journalism to thriving in content strategy. She discusses Apollo's innovative content programs, including their unique approach to writing and publishing a sales enablement book. Robyn highlights how Apollo leverages data for better communication between marketing and sales teams. The conversation delves into adapting content strategies amid industry changes and the importance of community engagement in effective content marketing.
37:40
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Quick takeaways
- Robyn Showers emphasizes Apollo.io's innovative approach to content differentiation, moving beyond traditional formats to engage users effectively.
- The launch of Apollo's book showcases their commitment to providing valuable insights for sales professionals, enhancing brand awareness and user education.
Deep dives
Overview of SuperPath Pro
SuperPath Pro offers members access to various resources that enhance their learning and networking in content marketing. This includes a library of courses, monthly one-on-one calls designed for peer brainstorming, and group discussions through SuperPath Socials. Recently launched, these components aim to foster community engagement and provide practical assistance with content challenges. The membership is priced at $500 per year, emphasizing value for individuals looking to grow in the field.
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