Content, Briefly

Apollo.io: Robyn Showers on content differentiation

Oct 29, 2024

Robyn Showers, Director of Content Marketing at Apollo.io, shares her journey from journalism to thriving in content strategy. She discusses Apollo's innovative content programs, including their unique approach to writing and publishing a sales enablement book. Robyn highlights how Apollo leverages data for better communication between marketing and sales teams. The conversation delves into adapting content strategies amid industry changes and the importance of community engagement in effective content marketing.

37:40

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Episode guests

Robyn Showers

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Episode notes

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Quick takeaways

Robyn Showers emphasizes Apollo.io's innovative approach to content differentiation, moving beyond traditional formats to engage users effectively.

The launch of Apollo's book showcases their commitment to providing valuable insights for sales professionals, enhancing brand awareness and user education.

Deep dives

Overview of SuperPath Pro

SuperPath Pro offers members access to various resources that enhance their learning and networking in content marketing. This includes a library of courses, monthly one-on-one calls designed for peer brainstorming, and group discussions through SuperPath Socials. Recently launched, these components aim to foster community engagement and provide practical assistance with content challenges. The membership is priced at $500 per year, emphasizing value for individuals looking to grow in the field.

Intro

4min

From Journalism Aspirations to Marketing Success

2min

Understanding Apollo: A Revenue Platform for Emerging Sales Teams

3min

From Content Marketing to Sales: The High Stakes of Effective Communication

2min

Exploring Apollo's Dynamic Approach to Content Strategy

3min

Crafting a Sales Enablement Book

24min

In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.

This episode is brought to you by our friends at Minuttia (https://minuttia.com).

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Timestamps:

00:00 Intro
03:03 Who is Robyn Showers?
03:35 Robyn’s background.
06:25 What is Apollo.io?
08:39 Writing approach at Apollo.io.
10:37 Apollo.io’s content program.
13:53 The story behind the Outbound Sales book.
19:01 The process for writing and publishing the book.
22:33 What is Appolo Magazine?
26:10 Managing the content program for an established company.
31:48 How are the industry changes affecting Apollo’s content strategy?
36:28 Learn more about Robyn and Apollo.io and get in touch.
37:19 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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