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24min chapter
Apollo.io: Robyn Showers on content differentiation
Content, Briefly
Crafting a Sales Enablement Book
This chapter covers the creation of a book aimed at improving sales professionals' effectiveness and brand visibility. It details the extensive research, collaboration, and strategic decisions involved in transforming existing blog content into a comprehensive resource. Additionally, the chapter discusses the evolution of content formats and emphasizes the importance of quality and authenticity in content creation.
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