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Super Data Science: ML & AI Podcast with Jon Krohn
651: The Intentional Use of Color in Data Communication
Feb 7, 2023
Data visualization expert Kate Strachnyi discusses the intentional use of color in data communication with host Jon Krohn. They cover topics like color inclusivity, tips for color selection in data visuals, respecting cultural nuances, and the best tools for data visualization.
01:16:54
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Quick takeaways
- Selecting color intentionally enhances data storytelling and interpretation.
- Considering cultural differences and accessibility is crucial in color choice for inclusivity.
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Importance of Intentional Use of Color in Data Visualization
Using color intentionally in data visualization is crucial for effective communication. Kate Strashney emphasizes the significance of selecting the right color scheme based on its meaning and cultural implications. By understanding the audience and the context of the data being presented, one can enhance the visual storytelling process. Starting with grayscale and then strategically incorporating color to highlight key data points can significantly improve data interpretation.
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