The Significance of Intentional Color Use in Data Visualization

Data visualizations, color theories and color inclusivity: In this episode, Kate Strachnyi and host Jon Krohn discuss how color can make or break your data visuals, ways to make your charts and graphs more inclusive through color, and how Kate developed the tools and techniques to nail color for your data stories in her latest book, ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color.

In this episode you will learn:
• What a “data storyteller” is [11:01]
• Why color use should always be intentional [12:52]
• Is color always necessary in data visualization? [29:41]
• Color selection tips for your data visuals [31:19]
• Three-color scales [34:54]
• How to respect individual cultures in the color choices you make [38:25]
• Best tools for data visualization [54:35]

Additional materials: www.superdatascience.com/651

Interested in sponsoring a SuperDataScience Podcast episode? Visit JonKrohn.com/podcast for sponsorship information.