20min chapter

Super Data Science: ML & AI Podcast with Jon Krohn cover image

651: The Intentional Use of Color in Data Communication

Super Data Science: ML & AI Podcast with Jon Krohn

CHAPTER

Intentional Use of Color in Data Visualization

This chapter delves into the intentional use of color in data visualization, recommending starting with black and white or grayscale visuals and then using color deliberately to highlight specific data points and tell a compelling story. It emphasizes considering accessibility and cultural associations with colors to effectively communicate with all audiences.

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