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How Do Microinfluencers (Like Haxman) Land Brand Deals on YouTube?
Mar 27, 2025
Join Josh Stanley, Co-founder of Coaxial Collective, and Myra Dallas, CEO of the same company, alongside Adam Van Der Grift, a.k.a. Haxman, as they dive into the world of YouTube brand deals. They discuss how the home improvement niche thrives and why creators often undervalue themselves. Discover the importance of authenticity in partnerships and how long-form content creates deeper connections with audiences. The trio highlights the shift to TV screens in content consumption, changing the rules of engagement for creators and brands alike.
29:07
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Quick takeaways
- Coaxial Collective seeks to bridge the communication gap between brands and YouTube creators, fostering authentic partnerships aligned with audience interests.
- The shift towards long-form content on YouTube emphasizes the importance of building deeper relationships, as opposed to traditional quick-hit influencer marketing.
Deep dives
Innovative Solutions for YouTube Creators
Coaxial Collective focuses on supporting smaller YouTube creators by addressing the unique challenges they face in connecting with brands. This company emphasizes the importance of understanding the motivations of both creators and brands, aiming to bridge the communication gap that often leads to misaligned expectations. By providing services such as video editing, optimization, and partnership facilitation, Coaxial strives to put creators at the center of brand collaborations. Their approach seeks to help creators not just find brands but also understand how to effectively engage with them to foster successful and sustainable partnerships.
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