391: How to Own Your Reputation and Build a Personal Brand with Andy Storch

Jan 20, 2026

Andy Storch, a keynote speaker and author specializing in personal branding, joins to delve into the essence of reputation at work. He highlights that everyone has a personal brand shaped by daily interactions rather than online presence. Storch shares real-life examples of how small behaviors impact careers, the balance between humility and visibility, and the importance of self-reflection. He offers actionable tips on consistent behaviors, humanizing your brand, and making intentional choices to attract opportunities without feeling inauthentic.

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INSIGHT

Personal Brand Equals Reputation

Your personal brand is simply your reputation and what people say about you when you are not in the room.
Andy Storch urges being intentional about that reputation instead of leaving it to chance.

INSIGHT

Three Sides Of Brand

Personal brand has three parts: self-perception, internal brand inside your organization, and external brand online.
Small interactions—meetings, comments, and collaborations—shape all three facets of your brand.

ANECDOTE

Small Habits, Big Reputation Effects

Andy recounts being seen as valuable but sometimes late to meetings and working to correct that perception.
He also shares mentoring a colleague who smelled in meetings because she removed her shoes, a simple fix that improved her reputation.

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You already have a personal brand, whether you’ve chosen it or not. And every meeting, email, and interaction at work is quietly shaping it.

Many managers assume personal branding is about being visible online or promoting yourself. But in reality, it’s about how you show up, how others experience working with you, and what people say about you when you’re not in the room. It’s essentially your reputation.

This week’s guest helps us unpack what personal brand really means at work and how to be intentional about it without feeling inauthentic, salesy, or self-promotional.

Andy Storch is a keynote speaker, author of Own Your Career, Own Your Life and Own Your Brand, Own Your Career, and host of multiple podcasts. He works with leaders and managers to help them build reputations that earn trust, influence stakeholders, and attract opportunity. In this episode, we explore how your internal behaviors, external presence, and everyday choices combine to shape your brand and how small shifts can make a big difference over time.

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If you want more influence, stronger relationships, and greater career opportunities without becoming an “influencer,” this conversation will help you lead with clarity and intention.

Join the conversation now!

Conversation Topics

(00:00) You already have a personal brand
(02:07) What a personal brand really is (and why it matters at work)
(04:54) Internal vs external brand: how reputation is formed
(07:01) How small behaviors quietly shape how others see you
(10:29) The balance between humility and visibility
(12:50) How to assess your current brand with self-reflection and feedback
(17:49) Why building your brand isn’t fake; it’s intentional
(22:01) Appearance, perception, and owning your choices
(27:11) What great leaders are remembered for long-term
(35:27) [Extended Episode] Using values to guide what you share publicly
(36:08) [Extended Episode] How celebrating your team strengthens your leadership brand
(38:12) [Extended Episode] Networking, relationship-building, and long-term opportunity

📚 Additional Resources:

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✨ Read the full transcript: https://docs.google.com/document/d/1CyrOt9hWfHFy54Dg6px0nJZOFChrfNcEXsZ0rF4k1Xg/edit?usp=sharing

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Keep Up with Andy Storch

🔸 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andystorch/

🔸 Visit Own Your Career, Own Your Life (book) here: https://ownyourbrandbook.com

🔸 Explore Andy’s work and podcast here: https://andystorch.com

Guest Bonus: FREE Digital Copy of Own Your Brand, Own Your Career

Andy Storch and Mike Kim—two seasoned experts in career development, personal branding, and thought leadership—show you how to position yourself for lasting success strategically. Drawing from decades of experience helping corporate professionals, entrepreneurs, and leaders around the world, they reveal how to:

→ Identify and clarify your unique value, story, and message

→ Build credibility and visibility inside and outside your organization

→ Use modern platforms and tools to share your expertise effectively

→ Create opportunities for promotions, career pivots, and business ventures

→ Stay authentic while amplifying your impact

Packed with real-world examples, step-by-step frameworks, and actionable exercises, this book will equip you to take control of your professional reputation and future—before someone else defines it for you.

To get this bonus and many other member benefits, become a member of The Modern Manager Podcast+ Community.

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