391: How to Own Your Reputation and Build a Personal Brand with Andy Storch
The Modern Manager
What personal brand actually means
Andy defines personal brand as reputation and explains why everyone has one and should be intentional about it.
You already have a personal brand, whether you’ve chosen it or not. And every meeting, email, and interaction at work is quietly shaping it.
Many managers assume personal branding is about being visible online or promoting yourself. But in reality, it’s about how you show up, how others experience working with you, and what people say about you when you’re not in the room. It’s essentially your reputation.
This week’s guest helps us unpack what personal brand really means at work and how to be intentional about it without feeling inauthentic, salesy, or self-promotional.
Andy Storch is a keynote speaker, author of Own Your Career, Own Your Life and Own Your Brand, Own Your Career, and host of multiple podcasts. He works with leaders and managers to help them build reputations that earn trust, influence stakeholders, and attract opportunity. In this episode, we explore how your internal behaviors, external presence, and everyday choices combine to shape your brand and how small shifts can make a big difference over time.
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If you want more influence, stronger relationships, and greater career opportunities without becoming an “influencer,” this conversation will help you lead with clarity and intention.
Join the conversation now!
Conversation Topics
- (00:00) You already have a personal brand
- (02:07) What a personal brand really is (and why it matters at work)
- (04:54) Internal vs external brand: how reputation is formed
- (07:01) How small behaviors quietly shape how others see you
- (10:29) The balance between humility and visibility
- (12:50) How to assess your current brand with self-reflection and feedback
- (17:49) Why building your brand isn’t fake; it’s intentional
- (22:01) Appearance, perception, and owning your choices
- (27:11) What great leaders are remembered for long-term
- (35:27) [Extended Episode] Using values to guide what you share publicly
- (36:08) [Extended Episode] How celebrating your team strengthens your leadership brand
- (38:12) [Extended Episode] Networking, relationship-building, and long-term opportunity
📚 Additional Resources:
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✨ Read the full transcript: https://docs.google.com/document/d/1CyrOt9hWfHFy54Dg6px0nJZOFChrfNcEXsZ0rF4k1Xg/edit?usp=sharing
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Keep Up with Andy Storch
🔸 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andystorch/
🔸 Visit Own Your Career, Own Your Life (book) here: https://ownyourbrandbook.com
🔸 Explore Andy’s work and podcast here: https://andystorch.com
Guest Bonus: FREE Digital Copy of Own Your Brand, Own Your Career
Andy Storch and Mike Kim—two seasoned experts in career development, personal branding, and thought leadership—show you how to position yourself for lasting success strategically. Drawing from decades of experience helping corporate professionals, entrepreneurs, and leaders around the world, they reveal how to:
→ Identify and clarify your unique value, story, and message
→ Build credibility and visibility inside and outside your organization
→ Use modern platforms and tools to share your expertise effectively
→ Create opportunities for promotions, career pivots, and business ventures
→ Stay authentic while amplifying your impact
Packed with real-world examples, step-by-step frameworks, and actionable exercises, this book will equip you to take control of your professional reputation and future—before someone else defines it for you.
To get this bonus and many other member benefits, become a member of The Modern Manager Podcast+ Community.
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The Modern Manager is a leadership podcast for rockstar managers who want to create a working environment where people thrive and great work gets done.
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