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The Practice Marketing Podcast
8 Ways Your Website Content is Turning Patients Off
Mar 4, 2024
Learn how to create engaging website content that attracts patients by focusing on their needs and using simple language. Discover the importance of balancing AI with human touch in content creation and utilizing tools like Grammarly for error-free writing.
37:51
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Quick takeaways
- Focus on patient benefits over clinic achievements to increase website engagement.
- Simplify language and avoid technical jargon for better communication and user experience.
Deep dives
Focus on Patient-Centric Approach in Website Content
It's crucial to avoid self-promotion on clinic websites and shift the focus to how patients benefit. Highlighting patient stories and how treatments can impact their lives positively increases engagement and resonates better with the audience. Ensuring that the website conveys more about patient transformation rather than clinic achievements can attract and retain more visitors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode