Club Playbook: Three Steps to Cold Calling Success (ft. Jason Bay of Outbound Squad)

Increasing Cold Calling Success Rates

Cold calling has an average success rate of 1.48%, but world-class sales professionals can increase it to over 30%. The first 60 seconds of a cold call are crucial, and a permission-based opener is recommended to earn more time. Avoid conversation-stopping approaches that focus on talking about yourself. Instead, use openers like asking if the prospect would like to opt in and participate in the call. The second part is the hook, where the goal is to find problems and create urgency. By asking context-rich questions about common problems, you can engage the prospect and generate interest in scheduling a meeting. Lastly, when wrapping up the call, a power move is to be the one to say goodbye. Recap what the prospect has said, share a relevant customer story, and triple confirm the meeting by getting the prospect to accept the calendar invite, reminding them of the agenda, and confirming communication for the day before the meeting.