30 Minutes to President's Club | No-Nonsense Sales Club Playbook: Three Steps to Cold Calling Success (ft. Jason Bay of Outbound Squad)
Nov 13, 2023
Jason Bay, sales expert and founder of Outbound Squad, shares three steps to cold calling success. He discusses the importance of a permission-based opener, focusing on prospects' top of mind concerns, and finding problems to solve. He also emphasizes the need to be assumptive when scheduling the next meeting. The podcast covers the significance of the first 60 seconds of a cold call, creating interest without immediate pitching, and securing the meeting with triple confirmation.
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Permission-Based Opener for Calls
- Use a permission-based opener to get prospects to opt into your cold call conversation.
- Be friendly, smile when you talk, and avoid pitching yourself immediately.
Friendly Tonality Wins Calls
- Smile and talk with a friendly tone during cold calls to make it hard for prospects to hang up.
- Avoid upward inflection or a customer service voice; sound confident and conversational instead.
Use Reverse Pitch Not Elevator Pitch
- Use a reverse pitch by sharing what you hear from peers instead of pitching your solution.
- This eases prospect guard and makes the conversation relevant and engaging.