Mastering the First 60 Seconds of a Cold Call

Download Jason Bay’s Cold Calling Framework

FOUR ACTIONABLE TAKEAWAYS

• Open a Cold Call with a permission-based opener to get prospects to opt into talking to you. Your tone of voice is key because it’s hard to hang up on a genuinely nice person.
• Go for the reverse pitch by sharing what is top of mind for their peers. Start with what is relevant to them, not what you’re trying to accomplish.
• Hook prospects into scheduling the next meeting by finding problems you can solve. Start with the problems they share with their peers.
• If you know the prospect is a good fit, don’t ask if they want that next meeting at the end of the call. Be assumptive and roll right into scheduling.

PATH TO PRESIDENT’S CLUB

• Founder & CEO @ Outbound Squad
• Owner @ Jason Bay Consulting
• Director of Marketing @ Chamber DS, Inc.
• Marketing Director & Corporate Sales Trainer @ National Services Group, Inc.

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