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The Online Course Show
213: Jeff Walker | $1 BILLION in Course Sales From THIS Launch Formula
Nov 28, 2023
Jeff Walker, creator of the renowned Product Launch Formula, shares the incredible story of generating $1 billion in course sales. From integrating webinars to building trust, Jeff reveals invaluable insights for successful online course creators. They discuss the enduring effectiveness of the Product Launch Formula and the importance of creating urgency and scarcity in offers. Packed with practical advice and inspiration, this episode is a must-listen for course business owners.
01:10:07
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Quick takeaways
- The Product Launch Formula is a highly effective strategy for generating $1 billion in course sales, emphasizing the power of webinars and storytelling.
- Using what works and maintaining the quality of content is crucial for success in online course launches, based on customer feedback and list growth.
Deep dives
The Power of Online Courses and the Right Way to Succeed
Regular people are finding success by packaging their knowledge into online courses. However, not everyone is successful. The podcast host, Jacques Hopkins, wants to guide course creators to succeed with online courses. He introduces his guest, Jeff Walker, a pioneer in digital marketing and the creator of the product launch formula. Jacques shares how using Jeff's formula catapulted his business success, making $1,000 a month before using it, and instantly making $10,000 a month after implementing it. They discuss the enduring strategies of the formula and the evolving delivery mechanisms over the years.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode