213: Jeff Walker | $1 BILLION in Course Sales From THIS Launch Formula
The Online Course Show
The Endurance and Evolution of a Core Formula
This chapter discusses how the formula for the speaker's business has endured over the years, despite changing tools and delivery mechanisms. They reflect on the evolution of tools such as email, blogs, internet audio, video, and social media, and how these tools have enabled them to tell the story of their future clients and offer transformation. The chapter also highlights the importance of sticking to strategies that are effective and not getting bored of their own marketing.
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