The Six Sells Podcast Orlando Wood on The Six Sells Podcast
Apr 28, 2023
This podcast episode discusses the decline in the effectiveness of advertising and explores the use of right-brain elements such as dialogue, music, and distinctive accents. It also examines changes in media output, the differences between the left and right hemispheres of the brain, and the relevance of B2B communication for B2C brands. The importance of entertaining advertising, facial expressions in communication and storytelling, and the power of video and storytelling are also discussed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Changes in Media Output and Advertising Effectiveness
03:07 • 15min
The Differences Between the Left and Right Hemispheres of the Brain
18:14 • 15min
Relevance of B2B Communication for B2C Brands
33:08 • 5min
Entertaining for Long-Term Growth
38:13 • 9min
The Importance of Facial Expressions in Communication and Storytelling
47:14 • 3min