Orlando Wood on The Six Sells Podcast
The Six Sells Podcast
Changes in Media Output and Advertising Effectiveness
This chapter explores the changes in music, film, TV, and comedy output over the last three decades and its impact on advertising effectiveness. It discusses the cultural shifts brought about by the digital revolution, changes in advertising style, and the shift in the nature of attention in the digital world. The chapter also delves into the decline in advertising effectiveness, measurement challenges, and the importance of building lasting effects.
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