Private Practice Playbook EP 65: I Am the Standard: A Conversation with Deion Sanders
Jan 15, 2026
Join Deion Sanders, aka 'Coach Prime', a former pro athlete turned motivational powerhouse, as he shares invaluable insights on leadership and discipline. He emphasizes that true leadership sets the bar for success and explores how confidence and preparation are keys to moving forward. Deion advocates for resilience in youth development, urging leaders to cultivate toughness. He also underscores the importance of multiple coaches in life and the mantra 'I am the standard', pushing for personal accountability and excellence in all endeavors.
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Perfect Before You Package
- Deion Sanders says you must "perfect before you package" and build real capability before promoting a brand.
- He argues brand value follows actual performance, not the other way around.
Early Coach Opened New Worlds
- Deion recounts how a Pee Wee coach exposed him to successful role models and travel, which changed his vision of possibility.
- That early experience kept him away from the street life and set a different trajectory.
Assemble Multiple Coaches
- Deion advises everyone should have multiple coaches: relationship, business, financial, and more.
- He says coaches provide a navigational system to reach goals you can't get to alone.