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Climb In Consulting

Episode 107: Narrative, The Secret To Growing A $6 Billion Consulting Business

Jul 7, 2022
Lawrence Hutter, a seasoned consultant, shares the secrets of growing a $6 billion consulting business. He discusses launching his own consultancy and scaling Deloitte's global consumer practice. The conversation delves into building successful consultancies, strategic leadership, and aligning global teams through narrative storytelling.
01:18:59

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Crafting a powerful narrative for a business involves balancing aspiration with authenticity to energize internal and external audiences authentically.
  • Developing a coherent narrative requires building an elevator pitch and FAQs that encapsulate the essence of the business vision.

Deep dives

Developing a Clear and Compelling Narrative

Crafting a powerful narrative for a business involves synthesizing ambition with reality to energize both internal and external audiences authentically. Leadership plays a crucial role in this process by balancing aspiration with authenticity. The narrative should be based on a clear vision that resonates with the organization's goals while being realistically achievable. In creating a compelling narrative, it's vital to have consistent messaging that energizes without being overly consensual and to ensure that the narrative is authentic and aligns with the business's true essence.

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