18min chapter

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Episode 107: Narrative, The Secret To Growing A $6 Billion Consulting Business

Climb In Consulting

CHAPTER

The Power of Authentic Narratives in Sustainable Business Practices

The chapter explores the significance of authentic narratives in sustainability, focusing on the shift from CSR to sustainable value creation in leading companies. It discusses the measurement of consumer engagement with brands and the importance of aligning ESG actions with storytelling for impactful sustainability efforts. The conversation emphasizes the need for businesses to be genuine in their narratives to build consumer trust and drive a more sustainable future.

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