From Submarine Officer to Land Flipping Powerhouse w/ Justin Piché
Nov 26, 2024
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Justin Piché, a Navy veteran turned land investing mogul, shares his remarkable journey from submarine officer to building a 7-figure land flipping business. He discusses the transition to land investing, emphasizing effective marketing and family balance. Justin dives into strategies for successful property navigation, team management, and the significance of love languages in both personal and professional relationships. His insights on leadership and work from a biblical perspective offer a thoughtful take on personal growth and commitment.
Justin Piché successfully transitioned from a Navy officer to land investing, demonstrating the value of leveraging past leadership experience in entrepreneurship.
His innovative marketing strategy focuses on cost-effective cold calling, allowing for better lead management and an efficient deal flow process.
Piché prioritizes a positive team culture through transparency and recognition, which enhances employee engagement and overall productivity in his land flipping business.
Deep dives
Introduction to OP Lending Fund
The OP Lending Fund specializes in rural vacant land flips and offers investors a 10% preferred return, targeting returns of 13% to 15% in quarterly distributions. The fund secures investments through first position liens at a conservative 50% loan-to-value ratio. This structure aims to provide consistent returns to accredited investors while emphasizing the value of investing in vacant land as a profitable alternative. Investors are encouraged to learn more about this unique offering through the OP Lending Fund's website.
Justin Pichet's Background
Justin Pichet transitioned from a successful career as a submarine officer in the Navy and an engineer at ExxonMobil to land investing, where he has excelled. He manages a team of over 20 people and has built a land flipping and subdividing business with a strong track record. By sharing his journey, he highlights the importance of finding effective deals and navigating the complexities of land investment. His inspiring story serves as a motivational example for aspiring land investors.
Advantages in Starting a Land Business
Justin attributes his early success in the land business to several advantages, including his leadership experience and established capital. Having a solid financial standing allowed him to invest heavily in marketing and systems for deal flow right from the start. He emphasized the difference in investment requirements between land flipping and house flipping, noting that he could achieve significant returns with lower initial investments. This strong foundation helped him rapidly replace his previous salary within six months.
Challenges of Balancing Work and Family
Justin faced challenges juggling a full-time job, family responsibilities, and building his land business. He admitted that this demanding schedule affected his time with his wife and newborn child during the early stages of entrepreneurship. To avoid similar pitfalls, he advises new parents to plan for a family-first approach, setting boundaries and allocating dedicated time for family. Recognizing the impact of these moments on family dynamics, he shares the importance of prioritizing relationships during such transitions.
Marketing Strategies and Team Structure
Justin's primary marketing strategy revolves around cold calling, which he believes offers a more cost-effective approach compared to traditional mail. By cultivating an in-house team, he ensures better control over lead qualification and acquisition processes. He advocates for hiring cold callers early on to streamline workflows and enhance deal flow efficiency. Additionally, his team is structured using the EOS framework, which promotes accountability and effective communication across departments.
Leadership and Team Culture
Justin emphasizes the significance of fostering a positive team culture, where employees feel valued and engaged. By maintaining transparency, recognizing individual contributions, and establishing clear expectations, he builds trust within his team. He holds regular meetings to celebrate wins and ensures that team members understand the broader mission. Justin's leadership approach reflects a commitment to not only achieving business goals but also enriching the lives of his employees, thus enhancing overall productivity.
200: In this 200th episode of the REtipster Podcast, we sit down with Justin Piché, a Navy veteran and land investor who built a 7-figure land flipping business with a 20+ member team. Justin shares his story of transitioning from submarine officer to ExxonMobil engineer to successful entrepreneur.
