How I Tested That Ann Carden | How I Tested Premium Business Models
Apr 23, 2025
Ann Carden is a renowned business growth consultant and international best-selling author who shares her journey of building and exiting multiple businesses. She delves into the critical importance of testing business ideas and understanding market needs. Ann discusses how to effectively target premium clients and the challenges within the coaching industry. She also emphasizes the value of writing purposeful books that align with business goals, and shares insights on creating premium business models that enhance profitability and audience engagement.
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Early Expensive Testing Challenges
- Ann started her first business selling global dolls with expensive magazine ads and slow feedback loops.
- She learned early to test offers by putting them out and seeing if people paid, proving real demand.
Demand Real Commitment When Testing
- Always get real money commitment to test interest, not just verbal promises.
- Follow up with people who show interest but don’t buy to understand their reasons.
Pivoting Coaching for Premium Clients
- Ann struggled with her coaching business using standard methods and kept hitting a revenue ceiling.
- She shifted to focusing on premium clients and working in areas of expertise, which transformed her business.
