How I Tested That
Ann Carden | How I Tested Premium Business Models
Apr 23, 2025
Ann Carden is a renowned business growth consultant and international best-selling author who shares her journey of building and exiting multiple businesses. She delves into the critical importance of testing business ideas and understanding market needs. Ann discusses how to effectively target premium clients and the challenges within the coaching industry. She also emphasizes the value of writing purposeful books that align with business goals, and shares insights on creating premium business models that enhance profitability and audience engagement.
32:05
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Quick takeaways
- Ann Carden emphasizes the significance of testing business ideas early to validate offerings with direct client feedback and minimal costs.
- Aligning business offerings with the right market is crucial for attracting premium clients, avoiding the pitfalls of targeting financially unqualified demographics.
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The Value of Testing Ideas
The discussion emphasizes the importance of testing ideas in business, highlighting that this can be achieved with minimal costs today compared to the past. Anne Carden shares her experience building successful businesses and notes that early testing often leads to discovering effective offerings. For instance, she recounts her initial experience with a global doll business, where running expensive ads was necessary to gauge market interest. The podcast illustrates that direct feedback, especially when it involves potential clients making financial commitments, is crucial for validating business ideas.
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